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  • Alignment of unified screens with in-store touch points 
  • Challenges of age targeted mobile campaign
  • Relevant experiences are the new mobile status 
  • Improve mobile marketing experience through content marketing 
  • The supremacy of accurate data on mobile 
  • The creation of new ad formats with the help of virtual reality 
  • Location Based Advertising insights  & trends 
  • Fundamental behavioral shift - from how we consume entertainment (video on mobile devices) to e-commerce (mobile purchases)